Coca-Cola, the world’s largest beverage company, has not been able to crack a section of the Indian market even with brands such as Sprite, Maaza and Thums Up…READ MORE
KEEP READINGCoca-Cola India, the maker of Thums Up, Sprite and Maaza, will launch a range of cheaper aerated beverages to compete with smaller regional players that have been gnawing at its market share in the Rs 14,000-crore soft drink market…READ MORE
KEEP READINGPulse candy, which disrupted the domestic confectionary market and wooed consumers with its fruity taste peaking in a tangy burst, has another surprise up its sleeve. Noida-based DS Group, the maker of Catch, Pass Pass and Pulse candy, is now planning to take on brands such as Frooti, Maaza and Slice with a ready-to-drink mango beverage called Pulse Mango, Masala Maar Ke…READ MORE
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