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‘Coca-Cola is yet to crack the code in Indian market’
November 20, 2017 |by indiafood forum | Comments Off on ‘Coca-Cola is yet to crack the code in Indian market’ | FOOD & GROCERY | Coca-Cola, Maaza, Sprite, Thums UpCoca-Cola, the world’s largest beverage company, has not been able to crack a section of the Indian market even with brands such as Sprite, Maaza and Thums Up…READ MORE
KEEP READINGDesi fizzy drinks add juice to cut GST
July 20, 2017 |by indiafood forum | Comments Off on Desi fizzy drinks add juice to cut GST | FOOD & GROCERY | Coke, GST, Pepsi, SpriteLocal beverage players, numbering in hundreds, have firmed up plans to add fruit juice to carbonated beverages as part of their attempts to lower the Goods and Services Tax (GST) burden. While fizzy drinks such as Coke, Pepsi cola and Sprite attract 40% tax under GST, beverages based on fruit pulp or fruit juice fall in the 12% tax slab…READ MORE
KEEP READINGCoca-Cola to launch new range of aerated drinks 35-40 pc cheaper than Coke or Sprite
July 10, 2017 |by indiafood forum | Comments Off on Coca-Cola to launch new range of aerated drinks 35-40 pc cheaper than Coke or Sprite | FOOD & GROCERY | Coca-Cola, Coke, Colgate, Fanta, HUL, Kinley Flavors, Patanjali, SpriteWhat Patanjali did to HUL and Colgate, regional brands are doing to the soft drink giants — compelling the world’s largest beverage maker Coca-Cola to launch a new category it’s calling Kinley Flavors. Patanjali forced the consumer goods giants to launch their own versions of ayurvedic products. The upcoming range of aerated drinks, 35-40 per cent cheaper than Coke, Sprite and Fanta, will be rolled out in popular localised flavours such as lemon, jeera and orange…READ MORE
KEEP READINGCoke to offer cheaper soft drinks to take on smaller cos
June 29, 2017 |by indiafood forum | Comments Off on Coke to offer cheaper soft drinks to take on smaller cos | FOOD & GROCERY | Coca-Cola, Maaza, Sprite, Thums UpCoca-Cola India, the maker of Thums Up, Sprite and Maaza, will launch a range of cheaper aerated beverages to compete with smaller regional players that have been gnawing at its market share in the Rs 14,000-crore soft drink market…READ MORE
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