Beverage maker Coca-Cola chief executive James Quincey said in an investors earnings call that India, along with a few other emerging markets has shown ‘improvement’ in the October-December ’17 quarter…READ MORE
KEEP READINGReformulation of food and beverages is tricky business as Coca-Cola found out the hard way…READ MORE
KEEP READINGLocal beverage players, numbering in hundreds, have firmed up plans to add fruit juice to carbonated beverages as part of their attempts to lower the Goods and Services Tax (GST) burden. While fizzy drinks such as Coke, Pepsi cola and Sprite attract 40% tax under GST, beverages based on fruit pulp or fruit juice fall in the 12% tax slab…READ MORE
KEEP READINGWhat Patanjali did to HUL and Colgate, regional brands are doing to the soft drink giants — compelling the world’s largest beverage maker Coca-Cola to launch a new category it’s calling Kinley Flavors. Patanjali forced the consumer goods giants to launch their own versions of ayurvedic products. The upcoming range of aerated drinks, 35-40 per cent cheaper than Coke, Sprite and Fanta, will be rolled out in popular localised flavours such as lemon, jeera and orange…READ MORE
KEEP READINGFor the year ended March 31, 2016, the MangoSip reported sales of Rs 557 cr becoming the country’s fourth largest selling mango drink…READ MORE
KEEP READINGCoca-Cola India president says the last two years had been marked by two successive droughts that harmed rural demand, but he sees green shoots in the rural economy…READ MORE
KEEP READINGCoca-Cola is undeniably one of the most easily recognisable brands. An icon just not of the West but also capitalism. Its advertising too has, over the years, spawned entire genres of commercials that have followed in its footsteps…READ MORE
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