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India Food Forum - 2023 > Pepsi

Local rivals eat into market share of Coca-Cola, PepsiCo

November 9, 2017 |by indiafood forum | Comments Off on Local rivals eat into market share of Coca-Cola, PepsiCo | FOOD & GROCERY | , , , ,

Coca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur and ITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas…READ MORE

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Pepsi looks beyond celebs for ad push

October 27, 2017 |by indiafood forum | Comments Off on Pepsi looks beyond celebs for ad push | FOOD & GROCERY | ,

The cola firm will consider individuals who have established their credentials in specific fields and have direct synergies with brands they endorse, Prakash said…READ MORE

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Desi fizzy drinks add juice to cut GST

July 20, 2017 |by indiafood forum | Comments Off on Desi fizzy drinks add juice to cut GST | FOOD & GROCERY | , , ,

Local beverage players, numbering in hundreds, have firmed up plans to add fruit juice to carbonated beverages as part of their attempts to lower the Goods and Services Tax (GST) burden. While fizzy drinks such as Coke, Pepsi cola and Sprite attract 40% tax under GST, beverages based on fruit pulp or fruit juice fall in the 12% tax slab…READ MORE

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Pepsi cracks experiential scene as brands shift to boutique events

July 7, 2017 |by indiafood forum | Comments Off on Pepsi cracks experiential scene as brands shift to boutique events | FOOD & GROCERY | ,

Pepsi has joined a long list of brands shifting budgets to experiential marketing in the form of boutique events…READ MORE

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Which are the world’s largest food and beverage companies 2017?

July 6, 2017 |by indiafood forum | Comments Off on Which are the world’s largest food and beverage companies 2017? | FOOD & GROCERY | , , ,

According to the 2017 FORBES Global 2000, the magazine’s annual and comprehensive list of the world’s most powerful public companies as measured by a composite score of revenue, profit, assets and market value, Nestle , Pepsi and Coca-Cola  are the top three food and drink companies in the world…READ MORE

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Pepsi’s Tropicana loses 5 per cent of market while Dabur’s Real gains 2.5 per cent share

March 17, 2017 |by indiafood forum | Comments Off on Pepsi’s Tropicana loses 5 per cent of market while Dabur’s Real gains 2.5 per cent share | FOOD & GROCERY | , , , ,

PepsiCo has expanded the Tropicana franchise with functional juices under Tropicana Essentials, developed to address “specific deficiencies”…READ MORE

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Has advertising failed the cola giants in India?

January 18, 2017 |by indiafood forum | Comments Off on Has advertising failed the cola giants in India? | FOOD & GROCERY | , ,

The ads of today don’t have the same impact on young India as those from a decade or more, had back in the day…READ MORE

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‘Pepsi Rajdhani’ & ‘Coke Shatabdi’ on track? Indian Railways readies plans to brand trains, stations

January 9, 2017 |by indiafood forum | Comments Off on ‘Pepsi Rajdhani’ & ‘Coke Shatabdi’ on track? Indian Railways readies plans to brand trains, stations | FOOD & GROCERY | , ,

You could soon be boarding a ‘Pepsi Rajdhani’ or ‘Coke Shatabdi’ and from a “branded” station at that. The railways has readied a plan to brand trains and stations to augment revenues without raising passenger fares or freight rates.
The proposal is ready and is expected to get the approval of the railway board next week…READ MORE

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Can Manpasand’s MangoSip take on Pepsi, Coke & Parle Agro?

January 5, 2017 |by indiafood forum | Comments Off on Can Manpasand’s MangoSip take on Pepsi, Coke & Parle Agro? | FOOD & GROCERY | , , , , ,

For the year ended March 31, 2016, the MangoSip reported sales of Rs 557 cr becoming the country’s fourth largest selling mango drink…READ MORE

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