Coca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur and ITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas…READ MORE
KEEP READINGIndian consumers are spending on packaged food and personal care products but holding back on apparel and fashion in the run-up to Diwali. Companies across sectors are pinning their hopes on a robust festive season, following three muted quarters in the wake of last November’s demonetisation and the July 1 rollout of the goods and services tax (GST)…READ MORE
KEEP READINGIndian FMCG and confectionery brand Parle which makes toffees such as Mango Bite, Melody, Kismi is going to launch newer varieties of candies and toffees in the next 12-18 months, a top company official said this today…READ MORE
KEEP READINGParle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship brand Frooti…READ MORE
KEEP READINGParle is launching three new variants in the snacks category—cornflakes mixture, dalmoth and Punjabi Tadka—between March and April…READ MORE
KEEP READINGThe ubiquitous Parle-G biscuits, the largest selling biscuit brand in the world, aren’t being rolled out from the Vile Parle plant following the decision by the owners -the Vijay Chauhan family -to shutter the unit after nearly 90 years…READ MORE
KEEP READINGWhen Vikram Agarwal launched Cornitos, a triangle-shaped, corn-based premium snack brand, in 2009, he met with a fair share of resistance. After all, it carried a price tag of Rs 100 a pack when popular snack brands such as PepsiCo’s Lay’s chips were selling in Rs 10 packs…READ MORE
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