INDIA FOOD FORUM 2017 – Success Stories Of Great Partnerships

India Food Forum - 2023 > INDIA FOOD FORUM 2017 – Success Stories Of Great Partnerships


FEBRUARY 1, 2017

Partners in Progress : Joint Presentations of Success Stories by Brands and Retailers

The evolution of modern trade has thrown up new challenges for the FMCG and food majors. While they love the space, the visibility and all the benefits that modern trade offers, and also have allocated resources towards this new order through dedicated supply chain management, in-store execution, category innovation, and joint business planning with retailers, they are often confronted with issues like margins, space, supplies, promotions etc.

Considering massive inflow of new products in to the market, retail shelf space allocation is as huge a challenge for retailers as it is for new/ innovative products to get on grocery store shelves.

How brands and retailers can work this out to see some great partnerships happening?

What have been the new experiments done by retailers to add more action on the shelves?

Conclave Chair: Devendra Chawla, Group President – Food & FMCG Brands, Future Group and CEO, Future Consumer Limited


Damodar Mall, CEO (Grocery) Reliance Retail

Kedar Lele, VP – eCommerce, Modern Trade & Inst. (CSD/CPC) Business – HUL


Success Story 1: Driving Expansion and Profitability of the Juice Category


Y.V. Rao, AVP – Merchandising, Hypercity

Sreejit Nair, Director – Sales, RAW Pressery


Success Story 2: Premiumisation of Laundry Category


Arunabh Das, Head – Merchandising- FMCG, Easy Day

Kabir Gossain, Head of Key Accounts & Customer Development, Modern Trade, HUL


Success Story 3: @ Modern Trade @ MRP


Vallabh Soudagar, Business Head – FMCG, Reliance Retail

Aditya Pittie, MD – Pittie Group


Success Story 4: Winning Customer Share of Heart through Categories in Modern Trade


Rajiv Sharma, Business Chief – Staples, Future Retail

Shyam Iyengar, Head – Supply Chain Management, Patanjali


Success Story 5: Maximizing the Potential In Expandable Category with Cadbury’s Silk


Ganesh Mishra – Head Commercial, Trent Hyper Market Ltd.

Brett McLean – Head of Modern Trade – Mondelez India


Success Story 6: Partnership – Success @ Fresh


K Ravindranath, Head – Buying & Merchandising (Fruits & Vegetables), Heritage Fresh

Ritesh Bhimani, Country Head, Zespri International


Success Story 7: Innovative Customer Engagement in Spirits Category


Satish SV, AVP – Buying & Merchandising (Foods), SPAR India

Deepak Bhatnagar, Sales and Marketing, Sula Vineyards