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FEBRUARY 1, 2017
Partners in Progress : Joint Presentations of Success Stories by Brands and Retailers
The evolution of modern trade has thrown up new challenges for the FMCG and food majors. While they love the space, the visibility and all the benefits that modern trade offers, and also have allocated resources towards this new order through dedicated supply chain management, in-store execution, category innovation, and joint business planning with retailers, they are often confronted with issues like margins, space, supplies, promotions etc.
Considering massive inflow of new products in to the market, retail shelf space allocation is as huge a challenge for retailers as it is for new/ innovative products to get on grocery store shelves.
How brands and retailers can work this out to see some great partnerships happening?
What have been the new experiments done by retailers to add more action on the shelves?
Conclave Chair: Devendra Chawla, Group President – Food & FMCG Brands, Future Group and CEO, Future Consumer Limited
Moderators:
Damodar Mall, CEO (Grocery) Reliance Retail
Kedar Lele, VP – eCommerce, Modern Trade & Inst. (CSD/CPC) Business – HUL
Success Story 1: Driving Expansion and Profitability of the Juice Category
Presenters:
Y.V. Rao, AVP – Merchandising, Hypercity
Sreejit Nair, Director – Sales, RAW Pressery
Success Story 2: Premiumisation of Laundry Category
Presenters:
Arunabh Das, Head – Merchandising- FMCG, Easy Day
Kabir Gossain, Head of Key Accounts & Customer Development, Modern Trade, HUL
Success Story 3: @ Modern Trade @ MRP
Presenters:
Vallabh Soudagar, Business Head – FMCG, Reliance Retail
Aditya Pittie, MD – Pittie Group
Success Story 4: Winning Customer Share of Heart through Categories in Modern Trade
Presenters:
Rajiv Sharma, Business Chief – Staples, Future Retail
Shyam Iyengar, Head – Supply Chain Management, Patanjali
Success Story 5: Maximizing the Potential In Expandable Category with Cadbury’s Silk
Presenters:
Ganesh Mishra – Head Commercial, Trent Hyper Market Ltd.
Brett McLean – Head of Modern Trade – Mondelez India
Success Story 6: Partnership – Success @ Fresh
Presenters:
K Ravindranath, Head – Buying & Merchandising (Fruits & Vegetables), Heritage Fresh
Ritesh Bhimani, Country Head, Zespri International
Success Story 7: Innovative Customer Engagement in Spirits Category
Presenters:
Satish SV, AVP – Buying & Merchandising (Foods), SPAR India
Deepak Bhatnagar, Sales and Marketing, Sula Vineyards