Mondelez said its Indian business will be crucial to building its global e-commerce sales as the maker of Cadbury and Oreo strives for $1 billion in online sales by 2020…READ MORE
KEEP READINGThe country’s largest chocolate maker Mondelez appears to be taking a leaf out of the marketing manual of rival Hindustan Unilever (HUL) when it comes to premiumisation…READ MORE
KEEP READINGSometimes, nothing succeeds for market leaders like a little competition. More than two years ago, the Indian business of Mondelez grew at its slowest pace in more than a decade amid increased competition and a sluggish economy…READ MORE
KEEP READINGVegemite and other grocery products are being sold by Oreo-cookie maker Mondelez to an Australian cheese company in a deal worth about $345.3 million (460 Australian dollars). Mondelez says it’s selling most of its grocery business in Australia and New Zealand to focus on snacks like Oreo and chocolate like Cadbury…READ MORE
KEEP READINGHershey, that ended its partnership with Godrej nearly four years ago, had annual revenues of about Rs 400 crore, and competes with Mondelez and Nestle in the confectionery segment…READ MORE
KEEP READINGThe India arm of the Cadbury chocolate-maker posts just 4 per cent growth in sales at Rs 5,411 crore during FY16 as consumers spend less on discretionary products…READ MORE
KEEP READINGCadbury chocolate owner Mondelez International is to buy the licence to sell Cadbury branded biscuits around the world from Burton’s Biscuit Co, the U.S. company said on Friday…READ MORE
KEEP READINGAt the time of going to print, Mondelez’s flagship Cadbury Dairy Milk was pulling out all the stops for friendship day with new launches and limited edition flavours. However the chocolate brand’s summer strategy may give it a consistent burst of revenue even in months traditionally considered lacklustre for the category…READ MORE
KEEP READINGMondelez has been supporting and collaborating with startups from the time it wasn’t even called Mondelez. Back in 2012, when the now US-headquartered company was a part of Krafts Food, it had launched a program called ‘Mobile Futures’. As the name suggests, Mobile Futures brought brand managers from the organisation to work with startups on mobile marketing concepts…READ MORE
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