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Mobile Futures makes Mondelez a startup, brings in nimbleness, flexibility

India Food Forum - 2023 > FOOD & GROCERY > Mobile Futures makes Mondelez a startup, brings in nimbleness, flexibility

Mobile Futures makes Mondelez a startup, brings in nimbleness, flexibility

August 4, 2016 | indiafood forum | FOOD & GROCERY

Mondelez has been supporting and collaborating with startups from the time it wasn’t even called Mondelez. Back in 2012, when the now US-headquartered company was a part of Krafts Food, it had launched a program called ‘Mobile Futures’. As the name suggests, Mobile Futures brought brand managers from the organisation to work with startups on mobile marketing concepts…READ MORE