Taking a cue from the sweet success of Sofit in India, Hershey has introduced the brand in its home country. The US’ No.1 chocolatier acquired Sofit, a soy milk beverage in India, from Godrej in 2012. The product has been test-launched as nutritional bars…READ MORE
KEEP READINGHershey, that ended its partnership with Godrej nearly four years ago, had annual revenues of about Rs 400 crore, and competes with Mondelez and Nestle in the confectionery segment…READ MORE
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