Diet Coke is getting a makeover to try and reverse slumping sales for the sugar-free soda. Coca-Cola Co. says it is adding a slimmer 12-ounce Diet Coke can, refreshing the logo and offering the 35-year-old drink in four new flavors, including mango and ginger lime…READ MORE
KEEP READINGPepsiCo’s India lost its fizz even as its largest rival Coca-Cola posted double-digit growth amid health conscious consumers cutting down on sugary aerated drinks…READ MORE
KEEP READINGCoca-Cola, the world’s largest beverage company, has not been able to crack a section of the Indian market even with brands such as Sprite, Maaza and Thums Up…READ MORE
KEEP READINGCoca-Cola and Pepsi have been losing share to local rivals, including Parle, Dabur and ITC, in the aerated-beverages segment even as the global soft-drink giants introduced more fruit-based and healthier products to reduce their reliance on sugary sodas…READ MORE
KEEP READINGAfter a summer makeover, sales of Coke Zero — now called Coke Zero Sugar — are on the rise again. Coca-Cola revamped the popular diet soda in August with sleeker packaging, a new name and an “improved” recipe…READ MORE
KEEP READINGCoca-Cola, looking to adapt to people’s changing tastes, wants to expand new and smaller brands, including drinks that can be mixed with alcohol…READ MORE
KEEP READINGJames Quincey, president and chief executive of Coca-Cola, will be in India this week on his first trip to the country. The visit, which begins on Thursday in Mumbai, comes four months after the British-born executive took over the reins of Coca-Cola from former CEO Muhtar Kent in May…READ MORE
KEEP READINGGlobally, beverage firms have been reworking recipes, racing to cut sugar and introduced more options to cater to increasingly health-conscious consumers…READ MORE
KEEP READINGCoca-Cola is eliminating Coke Zero from the US marketplace, and will launch Coca-Cola Zero Sugar in its place next month. The company reports success with the Zero Sugar formulation in regions where it’s already on shelves, such as Europe, Africa and the Middle East…READ MORE
KEEP READINGIsh Bali has been named business unit counsel to succeed Baliga…READ MORE
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