What Patanjali did to HUL and Colgate, regional brands are doing to the soft drink giants — compelling the world’s largest beverage maker Coca-Cola to launch a new category it’s calling Kinley Flavors. Patanjali forced the consumer goods giants to launch their own versions of ayurvedic products. The upcoming range of aerated drinks, 35-40 per cent cheaper than Coke, Sprite and Fanta, will be rolled out in popular localised flavours such as lemon, jeera and orange…READ MORE
KEEP READINGAccording to the 2017 FORBES Global 2000, the magazine’s annual and comprehensive list of the world’s most powerful public companies as measured by a composite score of revenue, profit, assets and market value, Nestle , Pepsi and Coca-Cola are the top three food and drink companies in the world…READ MORE
KEEP READINGCoca-Cola India, the maker of Thums Up, Sprite and Maaza, will launch a range of cheaper aerated beverages to compete with smaller regional players that have been gnawing at its market share in the Rs 14,000-crore soft drink market…READ MORE
KEEP READINGGlobally, the 130-year-old parent company is trying to speed up the development of products beyond sodas, as consumers move away from fizzy drinks…READ MORE
KEEP READINGAmul and Parag Milk Foods are among the frontrunners in launching nutritional and fruit-based milk beverages, an area where global aerated drink giants PepsiCo and CocaCola also made their entry…READ MORE
KEEP READINGAs per a report in The Financial Express, James Quincey, CEO, Coca-Cola is facing a challenge that most of his predecessors never worried about – digital disruption. Consumers are increasingly shopping online, spending more time on mobile apps, and getting groceries delivered to their homes. And that’s hitting Coca- Cola in ways you might not expect, Quincey said…READ MORE
KEEP READINGNew Delhi: Beverage maker Coca-Cola president Venkatesh Kini is moving out of company after a three and a half year stint at the top…READ MORE
KEEP READINGBerkshire Hathaway, Buffett’s investment firm, is Coca-Cola’s biggest shareholder with a 9.3 percent stake valued at about $17 billion….READ MORE
KEEP READINGCoke, Pepsi and other companies are adding flourishes like bubbles, flavors or sweeteners that can blur the lines between what is water and what is soda…READ MORE
KEEP READINGThe Coke Zero that was being sold at the McDonald’s outlets did not specify that the drink was not recommended for children or for phenylketonurics…READ MORE
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