Coca-Cola India today said that it intends to make its cola brand, Thums Up, the first home-grown billion dollar beverage brand in the next 2 years…READ MORE
KEEP READINGCoca-Cola, the world’s largest beverage company, has not been able to crack a section of the Indian market even with brands such as Sprite, Maaza and Thums Up…READ MORE
KEEP READINGCoca-Cola India, the maker of Thums Up, Sprite and Maaza, will launch a range of cheaper aerated beverages to compete with smaller regional players that have been gnawing at its market share in the Rs 14,000-crore soft drink market…READ MORE
KEEP READINGCoca-Cola India president says the last two years had been marked by two successive droughts that harmed rural demand, but he sees green shoots in the rural economy…READ MORE
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