The country’s largest chocolate maker Mondelez appears to be taking a leaf out of the marketing manual of rival Hindustan Unilever (HUL) when it comes to premiumisation…READ MORE
KEEP READINGNone of the categories in which we operate are anywhere close to maturity even in categories which are highly penetrated there is a scope to improve the consumption or there is a scope to operate the consumer to higher order benefit so there is a massive clearly headroom to grow…READ MORE
KEEP READINGIndia is one of the prime markets for tea consumption owing to its billion plus population. It is not just a drink but a daily habit for people across all socio-economic categories and is consumed in every nook and corner of the country by people. Thus, it presents a huge opportunity for both domestic and international players in the category. Some of the competing players in the Indian tea market include Tata Global Beverages, Wagh Bakri and HUL…READ MORE
KEEP READINGDestocking in the weeks before the GST rollout is likely to dent growth numbers in June quarter…READ MORE
KEEP READINGWhat Patanjali did to HUL and Colgate, regional brands are doing to the soft drink giants — compelling the world’s largest beverage maker Coca-Cola to launch a new category it’s calling Kinley Flavors. Patanjali forced the consumer goods giants to launch their own versions of ayurvedic products. The upcoming range of aerated drinks, 35-40 per cent cheaper than Coke, Sprite and Fanta, will be rolled out in popular localised flavours such as lemon, jeera and orange…READ MORE
KEEP READINGThe food business of Hindustan Unilever (HUL), the country’s largest consumer goods company, shrank sharply during the last financial year…READ MORE
KEEP READINGThe new structure is in sharp contrast with the company’s earlier model of having central marketing, brand and sales function team across categories…READ MORE
KEEP READINGEverstone Capital MD Roshini Bakshi says the true potential of Modern Food couldn’t be realized earlier because it could not be integrated with Hindustan Unilever…READ MORE
KEEP READINGPepsiCo India is keen to enter into more such career JVs with other non-competing companies to boost the potential of its employees…READ MORE
KEEP READINGThe marketer of the Amul brand of ice-creams and dairy products might approach the Bombay High Court over rival Hindustan Unilever’s new advertisement, comparing the nutritional value of ice creams and frozen desserts, a source said…READ MORE
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