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Why Tata Global Beverages is betting big on green tea
August 30, 2017 |by indiafood forum | Comments Off on Why Tata Global Beverages is betting big on green tea | FOOD & GROCERY | HUL, India Food Forum 2017, Tata Global Beverages, Wagh BakriIndia is one of the prime markets for tea consumption owing to its billion plus population. It is not just a drink but a daily habit for people across all socio-economic categories and is consumed in every nook and corner of the country by people. Thus, it presents a huge opportunity for both domestic and international players in the category. Some of the competing players in the Indian tea market include Tata Global Beverages, Wagh Bakri and HUL…READ MORE
KEEP READINGTea Lounge to bolster Wagh Bakri brand equity
August 11, 2016 |by indiafood forum | Comments Off on Tea Lounge to bolster Wagh Bakri brand equity | FOOD SERVICE | Gujarat Tea Processors & Packers Ltd, India Food Forum 2016, Tea Lounge, Wagh BakriThe Gujarat Tea Processors & Packers Ltd, the maker of Wagh Bakri tea, has been brewing its tea lounge business for nearly a decade now. Began as the concept of Wagh Bakri Tea Lounge in 2007, the packet tea giant’s brand positioning is focused on these urban tea outlets. With the first one unveiled at Vile Parle, Mumbai, on the request of the Gujarati community there, the group has set up nine such lounges in prime locations of New Delhi, Maharashtra, Gujarat and Goa. All the lounges are managed by the hospitality company Sodexo…READ MORE
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