Cart

Tea Lounge

Tea Lounge to bolster Wagh Bakri brand equity

August 11, 2016 |by indiafood forum | Comments Off on Tea Lounge to bolster Wagh Bakri brand equity | FOOD SERVICE | , , ,

The Gujarat Tea Processors & Packers Ltd, the maker of Wagh Bakri tea, has been brewing its tea lounge business for nearly a decade now. Began as the concept of Wagh Bakri Tea Lounge in 2007, the packet tea giant’s brand positioning is focused on these urban tea outlets. With the first one unveiled at Vile Parle, Mumbai, on the request of the Gujarati community there, the group has set up nine such lounges in prime locations of New Delhi, Maharashtra, Gujarat and Goa. All the lounges are managed by the hospitality company Sodexo…READ MORE

KEEP READING