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Coca-Cola’s new CEO fights digital threat to buying habits

India Food Forum - 2023 > FOOD & GROCERY > Coca-Cola’s new CEO fights digital threat to buying habits

Coca-Cola’s new CEO fights digital threat to buying habits

May 17, 2017 | indiafood forum | FOOD & GROCERY

As per a report in The Financial Express, James Quincey, CEO, Coca-Cola is facing a challenge that most of his predecessors never worried about – digital disruption. Consumers are increasingly shopping online, spending more time on mobile apps, and getting groceries delivered to their homes. And that’s hitting Coca- Cola in ways you might not expect, Quincey said…READ MORE