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When a startup took on snack giants with a taste of Mexico

India Food Forum - 2023 > FOOD & GROCERY > When a startup took on snack giants with a taste of Mexico

When a startup took on snack giants with a taste of Mexico

July 27, 2016 | indiafood forum | FOOD & GROCERY

When Vikram Agarwal launched Cornitos, a triangle-shaped, corn-based premium snack brand, in 2009, he met with a fair share of resistance. After all, it carried a price tag of Rs 100 a pack when popular snack brands such as PepsiCo’s Lay’s chips were selling in Rs 10 packs…READ MORE