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Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drink

March 8, 2017 |by indiafood forum | Comments Off on Parle adds fizz to Frooti, signs up Alia Bhatt to endorse new drink | FOOD & GROCERY | , ,

Parle Agro said the new product is part of a wider strategy to double its revenue to Rs 5,000 crore by 2018, especially from its flagship brand Frooti…READ MORE

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Frooti, Maaza soon to face competition from Pulse

September 19, 2016 |by indiafood forum | Comments Off on Frooti, Maaza soon to face competition from Pulse | FOOD & GROCERY | , , , , , , ,

Pulse candy, which disrupted the domestic confectionary market and wooed consumers with its fruity taste peaking in a tangy burst, has another surprise up its sleeve. Noida-based DS Group, the maker of Catch, Pass Pass and Pulse candy, is now planning to take on brands such as Frooti, Maaza and Slice with a ready-to-drink mango beverage called Pulse Mango, Masala Maar Ke…READ MORE

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