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India Food Forum - 2023 > Ds Group

DS Group takes Pulse candy to international markets

November 1, 2017 |by indiafood forum | Comments Off on DS Group takes Pulse candy to international markets | FOOD & GROCERY | ,

DS Group, maker of the raw mango candy Pulse, is now taking the brand to international markets, a top company executive said…READ MORE

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Believe it or not this Re 1 candy Pulse hits Rs 300 crore sales in 2 years

September 8, 2017 |by indiafood forum | Comments Off on Believe it or not this Re 1 candy Pulse hits Rs 300 crore sales in 2 years | FOOD & GROCERY | , ,

Pulse, a raw mango flavoured tangy candy, was launched by DS Group, makers of Rajanigandha pan masala and Catch bottled water, in mid-2015…READ MORE

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Pulse hit Rs 100 crore sales in eight months with no ads, so why a TVC now?

April 12, 2017 |by indiafood forum | Comments Off on Pulse hit Rs 100 crore sales in eight months with no ads, so why a TVC now? | FOOD & GROCERY | , ,

A marketing budget of around Rs 8 crore has been allocated for the campaign across television, print, radio, outdoor and digital…READ MORE

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Frooti, Maaza soon to face competition from Pulse

September 19, 2016 |by indiafood forum | Comments Off on Frooti, Maaza soon to face competition from Pulse | FOOD & GROCERY | , , , , , , ,

Pulse candy, which disrupted the domestic confectionary market and wooed consumers with its fruity taste peaking in a tangy burst, has another surprise up its sleeve. Noida-based DS Group, the maker of Catch, Pass Pass and Pulse candy, is now planning to take on brands such as Frooti, Maaza and Slice with a ready-to-drink mango beverage called Pulse Mango, Masala Maar Ke…READ MORE

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DS Group may buy Le Marche soon

August 17, 2016 |by indiafood forum | Comments Off on DS Group may buy Le Marche soon | FOOD & GROCERY | , ,

One of the country’s largest independent gourmet food retailers Le Marche is on the block and diversified DS Group (or the Dharampal Satyapal Group) is in advanced talks for buying it out, two officials directly aware of the developments said…READ MORE

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