DS Group, maker of the raw mango candy Pulse, is now taking the brand to international markets, a top company executive said…READ MORE
KEEP READINGPulse candy has become the biggest player in the hard-boiled candy (HBC) market, doubling its sales to Rs 326 crore in 2016-17 over the previous year, said three industry executives quoting Nielsen data. Pulse, a centre-filled sugar candy, is closely followed by Indonesian coffee-flavoured brand Kopiko at around Rs 306 crore…READ MORE
KEEP READINGPulse, a raw mango flavoured tangy candy, was launched by DS Group, makers of Rajanigandha pan masala and Catch bottled water, in mid-2015…READ MORE
KEEP READINGPulse candy, which disrupted the domestic confectionary market and wooed consumers with its fruity taste peaking in a tangy burst, has another surprise up its sleeve. Noida-based DS Group, the maker of Catch, Pass Pass and Pulse candy, is now planning to take on brands such as Frooti, Maaza and Slice with a ready-to-drink mango beverage called Pulse Mango, Masala Maar Ke…READ MORE
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