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Wai Wai

India Food Forum - 2023 > Wai Wai

Wai Wai forays in quick service restaurant format

December 21, 2016 |by indiafood forum | Comments Off on Wai Wai forays in quick service restaurant format | FOOD SERVICE | ,

A statement issued by the company said it plans to set up 1,500 noodle bars over the next five years under the brand Wai Wai City across multiple markets…READ MORE

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Will Wai-Wai be able to challenge Maggi’s authority in the Indian noodle market?

August 17, 2016 |by indiafood forum | Comments Off on Will Wai-Wai be able to challenge Maggi’s authority in the Indian noodle market? | FOOD & GROCERY | , ,

In its 35 years in India, the noodle brand Wai Wai had never pushed itself via a large scale mass-media campaign. That in a hyper-advertised category dominated by Maggi noodles, followed by others like Sunfeast Yippee, Top Ramen etc sounds unreal…READ MORE

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