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Nestle ties up with Amazon India to launch Maggi’s new range
August 21, 2017 |by indiafood forum | Comments Off on Nestle ties up with Amazon India to launch Maggi’s new range | FOOD & GROCERY | Amazon India, India Food Forum 2017, Maggi, NestleThis is not the first time when Nestle had launched its product exclusively on e-commerce portal, a channel which it believes is important for the company’s growth in the country…READ MORE
KEEP READINGMaggi fiasco behind it now, Nestle India is making a strong comeback
February 24, 2017 |by indiafood forum | Comments Off on Maggi fiasco behind it now, Nestle India is making a strong comeback | FOOD & GROCERY | India Food Forum 2017, Maggi, Nestle IndiaSwiss parent controlled Nestle India, makers of Maggi noodles, has made a strong comeback to regain its lost ground–nearly two years after it was forced to withdraw its largest selling noodle brand from shops across the country following its failure to meet certain food safety standards…READ MORE
KEEP READINGMaggi came back because of the brand strength, says Nestle India’s Shobinder Duggal
September 13, 2016 |by indiafood forum | Comments Off on Maggi came back because of the brand strength, says Nestle India’s Shobinder Duggal | FOOD & GROCERY | India Food Forum 2016, Maggi, Nestle India, Shobinder DuggalThe leadership team of Nestle India may be relaxed having survived the Maggi noodles controversy and posted a decent growth in sales. However, they still have to tackle questions about the quality of the noodles as Shobinder Duggal, chief financial officer, Nestle India, recently learnt. Speaking at the second edition of the Shobinder Duggal in Mumbai, Duggal was asked to explain why despite doubts about Maggi’s quality, it had made a comeback in the market…READ MORE
KEEP READINGHow Nissin seized the Maggi crisis and climbed up the instant noodle ladder
September 7, 2016 |by indiafood forum | Comments Off on How Nissin seized the Maggi crisis and climbed up the instant noodle ladder | FOOD & GROCERY | Cup Noodles, India Food Forum 2016, Maggi, Nissin, Top RamenGautam Sharma, the first Indian managing director of Japanese foods company Nissin, which makes Top Ramen and Cup Noodles, said Nissin now has the second-largest share in instant noodles within modern trade after category leader Nestle’s Maggi…READ MORE
KEEP READINGNestle says back in market-leading slot after Maggi relaunch
August 19, 2016 |by indiafood forum | Comments Off on Nestle says back in market-leading slot after Maggi relaunch | FOOD & GROCERY | India Food Forum 2016, Maggi, NestleGrowth has returned to Nestle’s Indian operations, with Maggi instant noodles regaining its leadership position in the market and on favourable comparisons, chief executive Paul Bulcke said, while announcing the Swiss firm’s half-yearly results. “India kept gaining momentum one year after the start of the Maggi noodle withdrawal,” he said in a note to shareholders on Wednesday night…READ MORE
KEEP READINGWill Wai-Wai be able to challenge Maggi’s authority in the Indian noodle market?
August 17, 2016 |by indiafood forum | Comments Off on Will Wai-Wai be able to challenge Maggi’s authority in the Indian noodle market? | FOOD & GROCERY | India Food Forum 2016, Maggi, Wai WaiIn its 35 years in India, the noodle brand Wai Wai had never pushed itself via a large scale mass-media campaign. That in a hyper-advertised category dominated by Maggi noodles, followed by others like Sunfeast Yippee, Top Ramen etc sounds unreal…READ MORE
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