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India Food Forum - 2023 > Mountain Dew

KFC and Mountain Dew co-create India’s first gamer’s box

July 27, 2017 |by indiafood forum | Comments Off on KFC and Mountain Dew co-create India’s first gamer’s box | FOOD SERVICE | , ,

Consumers can pair their phone with the controllers on the meal box through Bluetooth, for a non-stop gaming session while consuming the contents of their meal box…READ MORE

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Mountain Dew to revamp packaging and green palette

January 11, 2017 |by indiafood forum | Comments Off on Mountain Dew to revamp packaging and green palette | FOOD & GROCERY | ,

Most would argue the experience of doing is much greater than watching, which is the premise for Mountain Dew’s new global ad campaign. Dew’s team landed on a new slogan: “There’s no feeling like doing.” That was based on the insight that “it’s not the action itself that drives people to pursue exhilarating activities, it’s the feeling of doing it.”…READ MORE

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PepsiCo trying out consumer engagement for brand building

July 5, 2016 |by indiafood forum | Comments Off on PepsiCo trying out consumer engagement for brand building | FOOD & GROCERY | , ,

Last month, PepsiCo Inc. launched Mountain Dew Game Fuel, a variant of its carbonated soft drink brand, without the usual big budget advertising and promotional campaigns. Instead, it rolled out the product with a nine-week gaming championship. The winners of the gaming contest, which involves playing games on Microsoft’s gaming consoles, will have their profiles, including pictures, on the bottles of Mountain Dew Game Fuel bottles…READ MORE

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