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Britannia plans price cut for super-premium biscuits
January 10, 2018 |by indiafood forum | Comments Off on Britannia plans price cut for super-premium biscuits | FOOD & GROCERY | Britannia Industries Ltd
Britannia Industries Ltd is looking at reducing prices for some of its super-premium biscuits in order to attract more consumers and boost business…READ MORE
KEEP READINGBritannia eyes boost in rural contribution to overall revenue to 30-35% in three years
December 13, 2017 |by indiafood forum | Comments Off on Britannia eyes boost in rural contribution to overall revenue to 30-35% in three years | FOOD & GROCERY | Britannia Industries Ltd
Biscuit maker Britannia Industries Ltd is deploying strategies for rural markets that straddle all its key focus areas for the future, in a bid to boost revenue contribution from those regions to at least 30-35% over the next 2-3 years, a top executive said…READ MORE
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