A PIL has been filed in Gujarat high court seeking a ban on the sale of shilajeet, a product claimed to enhance sexual prowess, by Yoga guru Baba Ramdev’s Patanjali brand…READ MORE
KEEP READINGThe French cosmetics brand rides the herbal train, hopes to reach out to a larger consumer base and counter the growing influence of local challengers…READ MORE
KEEP READINGThe media and analysts will agree that the top bosses of multinationals in India tend to be boring, strait-laced and politically correct. This is probably why Baba Ramdev, yoga guru, brand ambassador and maverick founder of Patanjali Ayurved, has been getting such rave reviews. He cheerfully does headstands while posing for press shoots, rants against MNCs for conspiring against him and ‘looting’ India, and puts forth revenue targets that are four times his last reported sales…READ MORE
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