As consumers continue to create market opportunities for specialty food and beverage products viewed as higher quality, we are often asked “Who is the premium consumer?” The question comes from clients involved with marketing emerging brands which often carry distinctions like organic, natural, fresh or which offer clean ingredient panels. The question is well-intended and earnest. Marketers asking it want to better understand the people who buy these kinds of brands so they can better tailor communications, media buys and marketing plans…READ MORE