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Desi restaurants going overseas to cater to diaspora and global audience

India Food Forum - 2023 > FOOD SERVICE > Desi restaurants going overseas to cater to diaspora and global audience

Desi restaurants going overseas to cater to diaspora and global audience

August 22, 2016 | indiafood forum | FOOD SERVICE

When Rohini Dey, former McKinsey consultant and World Bank economist decided to launch Vermilion, an Indian-Latin restaurant first in Chicago and then New York City, she was looking at what she felt was an unmet market niche. It was the mediocrity that passed off as Indian cuisine abroad that spurred her into action: the $8.99 all-you-can-eat buffets; the predictable, mushy, overcooked fare, swimming in oil and nuclear food dyes; and the clunky table settings amid faded visuals of camels and the Taj Mahal’ convinced her about the appetite for honest and genuine fare with a desi twist…READ MORE