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Shoppers value both digital, human engagement: Report

India Food Forum - 2023 > FOOD & GROCERY > Shoppers value both digital, human engagement: Report

Shoppers value both digital, human engagement: Report

July 4, 2017 | indiafood forum | FOOD & GROCERY

While consumers increasingly are spending more time shopping online for everything, including groceries, their desire for human interaction isn’t lost: both digital and human engagement are critical influencers, new research from Interactions, a division of Stamford, Conn.-based retail firm Daymon, shows…READ MORE