In the last five years, many brands launched numerous product options in baked chips/snacks, low calorie biscuits, beverages, ice creams, etc. Most of these healthier foods have been “junked” by consumers. Sweets for diabetics sounds like an oxymoron and is one. Low or no sugar sweets have not been able to carve out a share till date, though some innovations have happened recently. In the meantime, hundreds of crores of marketing monies have gone down the drain. Ever wonder why?…READ MORE