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To outrun rivals, ITC plans frequent facelift of its personal care products

India Food Forum - 2023 > FOOD & GROCERY > To outrun rivals, ITC plans frequent facelift of its personal care products

To outrun rivals, ITC plans frequent facelift of its personal care products

April 27, 2017 | indiafood forum | FOOD & GROCERY

ITC would re-position its personal-care products every 6-12 months and explore unconventional outlets for selling soaps, shampoos, or shower gels, as India’s most valued consumer company seeks to establish its leadership credentials in a segment it entered 12 years ago…READ MORE