Cart

Britannia to consider changing colour scheme of its digestive biscuit

India Food Forum - 2023 > FOOD & GROCERY > Britannia to consider changing colour scheme of its digestive biscuit

Britannia to consider changing colour scheme of its digestive biscuit

September 1, 2016 | indiafood forum | FOOD & GROCERY

Britannia Industries Ltd. on Wednesday told the Delhi high court that it was willing to consider changing the colour scheme of the packaging of its NutriChoice Zero biscuit, after rival ITC Ltd said it was identical to the packaging of ITC’s Sunfeast Farmlite Digestive All Good biscuit. Both are currently sold in a yellow and blue packaging…READ MORE