A competent professional with over 20 years of rich and qualitative experience in Brand Management, Strategic Planning, Marketing Research & Data Analysis, Advertising, Communication & Media and Consumer Behaviour. Proficient in managing Brands and New product launches to meet the Corporate objective of Top line and Bottom line. Conceiving as well as directing creative development to improve Corporate and Brand image through Advertising & Communication using Marketing Research and Data Analysis. Skilled in strategizing media plans as well as evolving dissemination techniques for effective Communication. Resourceful in image and brand building; growing & managing Associates as well as agency/partner relationships. Implementing plans for product lines, corporate image, etc. to build consumer preference. Solid professional standards with a track record of dependability and effective problem solving.