Will Starbucks lure the Indian tea-drinker with its tea brand Teavana?

Starbucks is launching its global flagship tea brand Teavana in India, the second largest tea-producing nation of the world. The launch involves tea SKUs going up – from 8 to about 18 – and a whole new range of offerings. From the more familiar like masala and mint, to introducing flagships like hibiscus tea with pomegranate pearls, black tea with ruby grapefruit and honey, Youthberry white tea, and many others, both in hot and cold avatars…READ MORE