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MTR Foods

MTR Foods brings norwegian ‘Laban Stretchy Man’ to India

November 24, 2017 |by indiafood forum | Comments Off on MTR Foods brings norwegian ‘Laban Stretchy Man’ to India | FOOD & GROCERY | ,

Laban Stretchy Man, the new human-shaped, stretchy, fruit flavoured chews from Norwegian brand Orkla, has been launched and localized by MTR Foods in India…READ MORE

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How is MTR Foods moving from being your parent’s ‘instant idli mix’ to target the millennial consumer?

May 17, 2017 |by indiafood forum | Comments Off on How is MTR Foods moving from being your parent’s ‘instant idli mix’ to target the millennial consumer? | FOOD & GROCERY | ,

With practically every product making a play for the millennial consumer, specifically the bracket just under or over 30, could packaged food be far behind? MTR Foods, a company with a hoary legacy, is almost certainly not the first brand you’d associate with millennials. But the Bengaluru-headquartered firm intends changing that in the near future…READ MORE

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