Sreedhar is a partner with KPMG and leads the Consumer Markets and E-Commerce sector for the advisory business.Sreedhar has over 15 years of professional experience in Business Consulting, of which close to 14 years is with KPMG. Sreedhar is a part of a cross functional team focusing on Strategy, Operations, Turnaround and Transformation consulting requirements of clients. Sreedhar has worked on large and critical engagements with multinationals, business houses, SMEs and start-ups, including major players in Indian eCommerce space.Sreedhar leads the Start-up practice for KPMG and has been advising over 50 startups in the past 5 years in Strategy, Operating model design, Market place transformation as well as fund raise.Sreedhar works closely with the investment houses in India and abroad and was involved in many investments in this sectorAn avid speaker and one of the most profiled and quoted Consulting partner in the media on E-Commerce and consumer markets, Sreedhar spends considerable time in this dynamically changing sector on multi channel strategies and alliance models for customer acquisition