Abheek Singhi leads BCG’s Consumer and Retail practice in Asia Pacific and in India. Having worked with clients in emerging markets like India, China, South East Asia and Middle East in addition to US and Canada for more than 17 years, Abheek has experience with clients in the private, public and government sectors on issues related to strategy, operational excellence and organizational improvement. Abheek has been a member of the National FMCG Committee and the National Retail Committees of the Confederation of Indian Industry for several years. In that role, he has worked to monitor the industry trends and also shape industry wide response. He has also been selected by the Aspen Institute to be a India Leadership Initiative Fellow and is a member of the Aspen Global Leadership Network.Abheek has co-authored the bestselling book “The $10 Trillion Prize” (published by Harvard Business Review Press). He has also authored several seminal reports on the Indian consumer and retail sectors – including ” The Tiger Roars” , ” Building a New India” and ” Agribusiness: Cultivating New Opportunities”. Abheek is a frequent contributor to national newspapers and a speaker at leading conferences and seminars.