What’s it worth? What am I willing to pay? How much do I think I can get?? These are the age-old questions that revolve around almost everything we do. In most cases the value of something is based upon a comparative analysis. It’s easy to compare the price of a case of tomatoes or 10 lbs. of ground round between vendors as they are basic commodities. You have a preconceived notion of their value and use that as your starting point before looking at additional value propositions…READ MORE