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Nutella ‘hires’ algorithm to design new jars and it’s a sell-out success

India Food Forum - 2023 > FOOD & GROCERY > Nutella ‘hires’ algorithm to design new jars and it’s a sell-out success

Nutella ‘hires’ algorithm to design new jars and it’s a sell-out success

June 13, 2017 | indiafood forum | FOOD & GROCERY

Millions of Italians can now say they own a one-of-a-kind Nutella jar. In February, 7 million jars appeared on shelves in Italy, all of them boasting a unique label design. And here’s a weird twist: Every single one of those millions of labels was designed by…an algorithm?…READ MORE