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How is MTR Foods moving from being your parent’s ‘instant idli mix’ to target the millennial consumer?

India Food Forum - 2023 > FOOD & GROCERY > How is MTR Foods moving from being your parent’s ‘instant idli mix’ to target the millennial consumer?

How is MTR Foods moving from being your parent’s ‘instant idli mix’ to target the millennial consumer?

May 17, 2017 | indiafood forum | FOOD & GROCERY

With practically every product making a play for the millennial consumer, specifically the bracket just under or over 30, could packaged food be far behind? MTR Foods, a company with a hoary legacy, is almost certainly not the first brand you’d associate with millennials. But the Bengaluru-headquartered firm intends changing that in the near future…READ MORE