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How food Instagrammers became the restaurant industry’s new power players

India Food Forum - 2023 > FOOD SERVICE > How food Instagrammers became the restaurant industry’s new power players

How food Instagrammers became the restaurant industry’s new power players

February 20, 2017 | indiafood forum | FOOD SERVICE

It’s a rainy December morning and the scene taking place at a long dining table in New York City’s swanky Petrossian Boutique & Cafe feels straight out of a Portlandia sketch. My six dining companions are crouched in various positions I thought only yoga masters could achieve. They are pointing portable lights and pricey DLSR cameras at two plates of French toast. The group is part of a cadre of food Instagrammers, whose accounts boast 100,000 or more followers, and who have restaurants and their publicists scrambling to get one of their dishes on their influential accounts…READ MORE