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Influencer marketing for food brands

India Food Forum - 2023 > FOOD SERVICE > Influencer marketing for food brands

Influencer marketing for food brands

February 13, 2017 | indiafood forum | FOOD SERVICE

For food brands, content marketing works to attract and engage the right audience with the intention of selling product directly to consumers or increasing exposure on menus. Building an audience usually takes time, but there is one proven shortcut: work with influencers. Influencer marketing is a form of relationship-building—a way to develop a connection with people who can give you access to an audience you’d probably never reach on your own…READ MORE