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Coca-Cola and PepsiCo set up teams to track smaller regional brands that are stealing market share

India Food Forum - 2023 > FOOD & GROCERY > Coca-Cola and PepsiCo set up teams to track smaller regional brands that are stealing market share

Coca-Cola and PepsiCo set up teams to track smaller regional brands that are stealing market share

February 7, 2017 | indiafood forum | FOOD & GROCERY

According to industry data, the consolidated market share of these regional brands is 15-17 per cent. That’s a sizable chunk of the organised soft drink market, which is estimated at over Rs 14,000 crore…READ MORE