The grocery business in the U.S. is about $675 billion. Virtually every household shops for groceries and over 90% of households shop for groceries once a week or more. Many products are now regularly bought online that were thought to be impossible to be converted to online shopping. Yet online grocery sales continue to be a small fraction of the industry. Depending on who you ask, online grocery sales this year will be 1-3% of industry sales. Compared to other product classes, it’s minuscule. So why aren’t more groceries sold online?…READ MORE