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Calorie is new MRP for packaged food

India Food Forum - 2023 > FOOD & GROCERY > Calorie is new MRP for packaged food

Calorie is new MRP for packaged food

January 2, 2017 | indiafood forum | FOOD & GROCERY

As consumers become more mindful about what they eat, `calorie’ count is the new `MRP’ for packaged food products. Traditionally , nutritional information is printed on the back of a product pack, while MRP (maximum retail price) is used as the unique selling proposition for the price-sensitive consumer…READ MORE