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Coca-Cola on why ‘getting better at small’ is a big bet

India Food Forum - 2023 > FOOD & GROCERY > Coca-Cola on why ‘getting better at small’ is a big bet

Coca-Cola on why ‘getting better at small’ is a big bet

November 17, 2016 | indiafood forum | FOOD & GROCERY

Coca-Cola has made no secret about its efforts to introduce smaller pack sizes in its Coke product range, but the drinks behemoth is now applying this strategy across Fanta and Sprite as its small packages grow at “nearly double digit rate”…READ MORE