Indians are slowly moving away from parathas and cookies to a wider assortment of cereals, oats and milk food drinks as fortified foods with incremental nutrients gain favour with consumers who are willing to spend more on healthy foods. The overall health and wellness food products segment crossed Rs 10,000 crore sales mark in 2015, less than 10% of the overall food market, according to a latest report by Nielsen. Yet, marketers are upbeat…READ MORE