McDonald’s is an huge force in the fast-food industry – and it’s just getting more powerful. Last quarter, 32 per cent of all quick-service restaurant visits were to McDonald’s locations, according to xAd’s report on foot traffic trends, which used the location-based marketing firm’s geo-boundary technology to gauge the foot traffic of 12 of the biggest quick-service restaurants. For comparison, the chain with the next largest slice of the foot traffic pie was Starbucks, coming in at 11 per cent…READ MORE