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McDonald’s wins EU ‘MacCoffee’ trademark dispute

India Food Forum - 2023 > FOOD SERVICE > McDonald’s wins EU ‘MacCoffee’ trademark dispute

McDonald’s wins EU ‘MacCoffee’ trademark dispute

July 6, 2016 | indiafood forum | FOOD SERVICE

The case underscores the battle between brand names and so-called free-riders who might benefit from the marketing spent on brands without bearing the same costs…READ MORE